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Website Copywriting


Siccaro – Innovation for dogs and horses

I wrote the entire SEO optimised text including 20 initial blog posts of 1500 words and many more subsequent posts over 2 years. I also worked with various other well ranked bloggers in order to grow the amount of backlinks and optimise SEO in various other ways for the site.



A breakthrough Danish technology company contracted me to write their website copy which became a primary tool in pitching to various investors. The only page which I didn’t write was the initial home page thus, the awkward wording.




ATHINAEUM is a brand that I created, made 2 websites for with e-commerce capability as well as created all copy for. I initially made the blog on WordPress but later integrated it into the Shopify platform. I stopped actively blogging in 2015 on this site.




Noteable is a wine tasting application developed in Denmark for the European sommelier market. I have been working with the team to re-write their website text to make it a little more accurate and palatable for the UK audience.



Blog Articles 

5 Ways Dogs Improve Your Mental Health

Published: Psychologies Magazine UK – Online

Sponsored post

Link to article


Published: Athinaeum blog

An ode to home from a while ago

Link to Article

Ways to bathe your dog

The Kennel Club

I realised that we had the opportunity to write a ‘how to bathe your dog’ within their ‘Puppy section’, their primary traffic source into the site. 

Link to article


Halos of Health – The Cone Collar Turns 40!

Interview with Peter Marschall 

Inventor of protective dog cones.

Link to article

Core77 – Design Publication

Interview with Athena Maroulis

I supplied all copy and images

Link to article

Press Releases

Siccaro Event Press Release

Launch of new textile – Wet2Dry & New Colour

click below to download text

PRESS RELEASE_August 2018 – Granite Wet2Dry Launch